• Dibya Kanti Das

Woman Fulfills Her Mom’s Entrepreneurial Dream By Taking Her Recipes Across India


Who will be interested in buying our products? What about the packaging and deliveries? If it doesn’t work out, what will people say? These are some of the questions that people worry about before starting their business. At times these fears outweigh the potential that resides within them.

And Mercy Jose from Kottayam, Kerala was no different.

“When my daughter Sruthy first told me about the business plan, I didn’t have any faith in it at all. I thought – aren’t we from a small village? Who would buy our products?” the 54-year-old tells me.

But, Jose’s daughter had all the answers to her questions.

Sruthy’s unshakeable belief in her mother and her determination to have the world enjoy her mom’s exemplary culinary skills led her to launch ‘Farm To Table’ – an upcoming brand in the field of online food business offering organic, and locally sourced products made at home.

Among the many items in the brochure – the brand offers hazelnut-choco spread, almond choco spread, mango jam, pineapple jam, Peanut Butter, Apple Banana jam, Passion Fruit jam, and their pièce de résistance – Passionfruit syrup.

In just one year, the mother-daughter duo has doubled their profits and are earning upto Rs 20k from their kitchen!

So how did it all begin?

Sruthy and her mother Mercy – founders of Farm to Table – their online home business

While pursuing her Master’s in Social Work at Kristu Jayanthi College, Bengaluru, Sruthy (24) was also working as a food blogger and frequented restaurants to review their food.

“I loved food blogging. But another part of me always wanted to start something of my own. This motivated me to have conversations with the owners of these restaurants on how they started the restaurant, the expenses, and so on. I would jot down these things but I never really told my family about this dream of mine,” explains Sruthy.

On the other hand, Mercy Jose, who was married at the age of 19 and had spent her life taking care of her three children, never really had the chance of fulfilling her dreams of studying further and making a name for herself.

“Amma has always been a very passionate cook. She often sent me these delicious homemade jams and spreads while I was away in Bengaluru. My friends and I devoured them in a week! And then we would be back to craving for more in no time,” Sruthy laughs.

So on returning home after completing her studies, Sruthy decided to combine her mother’s dream with her plan and presented the idea of an online home business to her.

Sruthy’s ‘Farm To Table’ concept was to encourage healthy living and promote completely organic, chemical-and-preservative-free food.

“I wanted customers to instantly be reminded of fresh products and the name Farm to Table conveyed the idea of organic food. My mother was super scared at first. She asked me how we would handle financial and technical aspects, but I had figured all of that out,” shares the determined young entrepreneur.

Once she had her mom – the Chef de Cuisine of the brand – onboard, she reached out to other women entrepreneurs through social media for guidance and also started sourcing raw materials for the products from the farmers in her locality. She mainly spoke to bakers who sold their goods online – something quite common in the Kottayam. They advised her about the importance of having an online presence and encouraged her to spread the word through her friends. They also provided contacts for packaging.

“I even designed the labels on my own and sourced the jars from a wholesale company I knew. Slowly, I saw my mother realising the potential of the idea and she began giving her own inputs. This was a very special moment for me because I was able to revive

Who will be interested in buying our products? What about the packaging and deliveries? If it doesn’t work out, what will people say? These are some of the questions that people worry about before starting their business. At times these fears outweigh the potential that resides within them.

And Mercy Jose from Kottayam, Kerala was no different.

“When my daughter Sruthy first told me about the business plan, I didn’t have any faith in it at all. I thought – aren’t we from a small village? Who would buy our products?” the 54-year-old tells me.

But, Jose’s daughter had all the answers to her questions.

Sruthy’s unshakeable belief in her mother and her determination to have the world enjoy her mom’s exemplary culinary skills led her to launch ‘Farm To Table’ – an upcoming brand in the field of online food business offering organic, and locally sourced products made at home.

Among the many items in the brochure – the brand offers hazelnut-choco spread, almond choco spread, mango jam, pineapple jam, Peanut Butter, Apple Banana jam, Passion Fruit jam, and their pièce de résistance – Passionfruit syrup.

In just one year, the mother-daughter duo has doubled their profits and are earning upto Rs 20k from their kitchen!

So how did it all begin?

Sruthy and her mother Mercy – founders of Farm to Table – their online home business

While pursuing her Master’s in Social Work at Kristu Jayanthi College, Bengaluru, Sruthy (24) was also working as a food blogger and frequented restaurants to review their food.

“I loved food blogging. But another part of me always wanted to start something of my own. This motivated me to have conversations with the owners of these restaurants on how they started the restaurant, the expenses, and so on. I would jot down these things but I never really told my family about this dream of mine,” explains Sruthy.

On the other hand, Mercy Jose, who was married at the age of 19 and had spent her life taking care of her three children, never really had the chance of fulfilling her dreams of studying further and making a name for herself.

“Amma has always been a very passionate cook. She often sent me these delicious homemade jams and spreads while I was away in Bengaluru. My friends and I devoured them in a week! And then we would be back to craving for more in no time,” Sruthy laughs.

So on returning home after completing her studies, Sruthy decided to combine her mother’s dream with her plan and presented the idea of an online home business to her.

Sruthy’s ‘Farm To Table’ concept was to encourage healthy living and promote completely organic, chemical-and-preservative-free food.

“I wanted customers to instantly be reminded of fresh products and the name Farm to Table conveyed the idea of organic food. My mother was super scared at first. She asked me how we would handle financial and technical aspects, but I had figured all of that out,” shares the determined young entrepreneur.

Once she had her mom – the Chef de Cuisine of the brand – onboard, she reached out to other women entrepreneurs through social media for guidance and also started sourcing raw materials for the products from the farmers in her locality. She mainly spoke to bakers who sold their goods online – something quite common in the Kottayam. They advised her about the importance of having an online presence and encouraged her to spread the word through her friends. They also provided contacts for packaging.

“I even designed the labels on my own and sourced the jars from a wholesale company I knew. Slowly, I saw my mother realising the potential of the idea and she began giving her own inputs. This was a very special moment for me because I was able to revive

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