Have you ever wondered how individual digital marketing tactics and touchpoints impact your customers? And more importantly, does that budget translate into effective dealer marketing that attracts leads and closes sales? Effectively using in-depth marketing attribution allows your auto dealership to understand and answer these questions and more. Marketing attribution is the process of determining which of your marketing tactics and campaigns generate the most leads, as well as which touchpoints are most effective in driving customers to close a sale.
A paid ad can entice customers to employee email database visit your dealership's website, but a promotional email that includes an incentive can nudge them into making a final purchase decision.)Each of your touchpoints will have varying levels of impact in this process, which is why attribution is crucial for measuring the marketing value of each channel or campaign. Knowing which marketing channels have the most significant influence on your customers allows you to make the best decision about which marketing channels should be strengthened and which should be cut. Attribution is key to effective dealer marketing Marketing attribution allows you to “work smarter, not harder” – instead of wasting time trying everything, you can experiment for a set period of time and then remove marketing methods that don't benefit your dealership.
Your customer's journey is not always straightforward. Some will go straight from the “awareness” stage to the “decision” stage, while others may linger in the “interest” stage until you convince them otherwise. A dealership marketing strategy that uses attribution effectively allows you to focus only on what really works:Attribution can provide efficiency gains between 15 and 30 percent. A report of 84% of marketers say that linking conversion events to marketing is very important to growing their business, but only 10% of marketers believe they have a strong ability to do so. More and more marketers are beginning to understand the importance of marketing attribution and its impact on efficiency, cost justification, cross-channel marketing and touchpoints.