While both types of marketing are a viable way to make money quickly online, they are very different in terms of approach. So what are these differences, and how can you decide which one works best for your needs? In this article, we discuss both types of affiliate marketing in depth, so you can decide which one works best for your company. What Is Business to Business Marketing?
In B2B marketing, you form relationships with other companies that sell products or services similar to those you sell. Or you form relationships with email list companies that target a similar audience to yours. Using affiliate marketing methods, you promote their products and services, for a percentage of the sales, and they do the same for your company. With business to business marketing, you are in a sense, forming a marketing alliance to target a very specific audience or niche of consumers.
You are also forming mutually beneficial relationships with other companies within your industry, relationships that could be helpful sometime in your company's future. What Is Business to Consumer Marketing? Business to consumer marketing is a more traditional method of affiliate marketing. Rather than form partnerships with other companies, you cast a wide marketing net in the hopes of snagging an audience of consumers.